Voto Latino recognizes thatLatino youth are the primary ‘influencers’ in their families and engages themwith celebrity voices and the latest technology. We engage youth throughpeer-to-peer advocacy, multimedia platforms and key figures within the Latinocommunity including celebrities, business leaders and local radio DJ’s. Civicengagement goes beyond just the voting booth and involves mobilization aroundmultiple issues including the census and immigration reform.